Digital transformation in agriculture: How platforms drive profitability and growth
For agri businesses still running on traditional ERP or CTRM systems, the challenge is the same: too much time managing operations, too little time building value. This webinar, featuring senior leaders from Danish Agro and KPMG, explores how open digital platforms are changing that equation, and what it means for profitability, supply chain visibility, and long-term growth.
Why digital transformation in agriculture matters now
Agriculture is one of the last industries to fully shift from transactional software to connected platforms. The gap between businesses that have made that transition and those that have not is widening. Platforms built for agri businesses are not just faster ERPs. They connect the entire ecosystem: traders, manufacturers, growers, suppliers and customers into a single, intelligent layer that generates insight, not just records.
Bo Rann, CIO of Danish Agro, put it directly: implementing a platform moved the business from acting as traders to functioning as value-added consultants. That shift did not come from better data alone. It came from having a system designed to support agri business decisions, not generic enterprise operations.
What you will learn from this webinar
Why traditional ERP and CTRM systems limit agri business growth, and what platforms do differently
How digital platforms free leadership from operational firefighting so they can focus on core agri business strategy
How to extract untapped value across the raw materials supply chain for profitability, sustainability and growth
How to create contract visibility and mitigate supply chain and financial risk through ecosystem connectivity
How to match supply and demand patterns using asset-related and surround data, and feed those insights back into the platform
Real-world outcomes from Danish Agro's platform implementation
Who should watch this session
This session is most relevant to CFOs and Finance Directors managing agri commodity exposure, IT leaders evaluating platform architecture in food and agriculture, and traders or manufacturers looking to move beyond point-to-point system integrations. If your business sits anywhere in the agri supply chain, the strategic questions raised in this webinar apply directly to you.
Meet the speakers
- Bo Rann | CIO, Danish Agro Group
- Bala Kasi | Agri Manufacturing Industry Head, Sonata Software
- Kieran O’Brien | Partner, KPMG Ireland
- Rose Chalmers | Agri Manufacturing Expert, Sonata Software
Session Outline
The limitations of traditional ERP and CTRM in modern agri businesses
What makes digital platforms different: open, scalable, connected and intelligent
Danish Agro case study: from traders to value-added consultants
KPMG perspective: freeing the business to focus on agri issues, not operational issues
Ecosystem connectivity: unlocking value across traders, manufacturers, growers, suppliers and customers
Matching supply and demand: harvesting data insights for predictability and agility
Frequently asked questions
1. What is digital transformation in agriculture?
Digital transformation in agriculture refers to the shift from isolated, transaction-based software systems to connected digital platforms that integrate the full supply chain ecosystem. This includes linking traders, manufacturers, growers, suppliers and customers through a single intelligent layer that enables real-time insight, contract visibility and risk management.
2. How does a digital platform differ from a traditional agri ERP or CTRM?
Traditional ERP and CTRM systems are designed to record and manage operational processes. Digital platforms go further: they are open, scalable, and built to connect ecosystem participants, generate predictive insights, and support strategic business decisions rather than just operational ones.
3. Is this webinar relevant to agri businesses outside Denmark or Europe?
Yes. The platform principles and business outcomes discussed apply across geographies. The underlying challenges, supply chain risk, commodity exposure, ecosystem fragmentation, are common to agri businesses globally.
4. Can I still access the recording?
Yes. Contact us directly to request access to the full recording. There is no automatic replay link, but we can share the session with relevant stakeholders in your organisation.
6. What role does supply chain sustainability play in agri digital transformation?
Sustainability is increasingly a platform-level capability, not just a reporting add-on. Connected platforms can track raw material provenance, measure environmental impact across the supply chain, and surface that data for both compliance and commercial decision-making.
Ready to watch?
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